When Josh Kim and I ventured into ideas for our final project in our childhood and youth media course, there were many different directions to choose from. After evaluating them, we decided that increasing political discourse among the 18-24 year old demographic was crucial. This age group is just starting to vote, and learn about the impacts that municipal and federal governments are having around their communities. That is where the name "Get Engaged"stood out, as it symbolizes the messages that we are trying to report.
Regarding my creative decisions, I was tasked with producing several short-formed videos to upload to the brand's Tik Tok and Instagram accounts. I used several different editing software, such as Final Cut Pro, to keyframe the photos to add a zoom-in and out effect. A challenge was making sure that none of the photos were moving at a different speed from the others. I also added captions to some of the videos to make it clearer what I was saying. As well, it works as an alternative text to communities that require that, making our brand more accessible.

The final product is comparable to a fine wine, where it's already delicious on its own, but ages well over time. Our graphics, videos, and associated captions are very modernized and work well in the current era of social media.
Learning about youth media ecologies in week 9 of the RTA 950 course, inspired Josh and me to expand upon the themes taught in that lesson. Children are citizens of society, and play a role in day-to-day life. Our project isn't attended for them, but it is structured in a way to appeal and benefits them. They can learn how to vote and what is happening in their local community.
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